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Is .TECH Domain Good for your Startup? Here’s the answer!

Today, there are hundreds of new domain extensions available for cutting-edge tech businesses and young startups to choose from. Of these, .tech domain has sprung up as a favorite among members of the global tech community, especially startups and enthusiasts.

A name on a .tech domain means your brand can enjoy a unique and innovative web address that stands out from the rest.

The tech fraternity has grown to become a global ecosystem powered by startups, brands, students, and enthusiasts alike.

Their collective unabashed passion to build a community of cutting-edge new solutions is perfectly aligned with what a .tech domain represents.

As a domain dedicated to all things tech, .tech domains is transforming the internet namespace for the tech community.

A long, awkward, and hard to remember domain name isn’t the best choice for a future-focused startup fueled with passion and tech wizardry.

This is why you need to sport a .tech domain flanked with a short, clean, and snappy brand name that doubles up as a smart prefix.

In this post we will cover:

  • What is a .tech domain extension
  • Who’s using .tech domains
  • What are the benefits of finding a startup name on .tech
  • .tech domain vs .com domain: Which one is better for your startup?
  • Stories of tech startups on .tech Domain
  • Is .tech a good domain? 12 .tech Domain users share their experience
  • What are the SEO repercussions of using a .tech domain extension?
  • How are startups using their .tech domains?
  • What makes for a great name on .tech
  • How to name your tech startup
  • How much does a .tech domain name cost

Looking for a domain name for your tech business? Get it here!

What is a .tech domain extension

A .tech domain extension is crafted specifically for brands, companies, individuals, enthusiasts, students, etc. indulging in technology.

.tech is globally recognized as a domain associated with all things tech.

Choosing the perfect domain name means is pivotal for your tech business’ online brand value.

And unlike .IO or .AI, which are either too specific or too ambiguous, .tech has universal recognition and acceptance.

Traditional and conventional generic top-level domains such as .com and .net have been around for decades.

Since then, hundreds of new, relevant domain extensions such as .tech are now available to choose from.

Choosing a name on .tech means building a solid brand and a sustainable online identity that gives you room to expand your business in the tech space without having to change your name.

Looking for a domain name for your tech business? Get it here!

Who’s using .tech domain

Brands

  • Viacom | www.viacom.tech  |  Global media giant
  • Intel Corporation | www.insight.tech | Intel’s website for IoT
  • Consumer Technology Association | www.cta.tech | Organizer of  CES
  • ..and many more

Tech Influencers

  • Austin Evans | www.austinevans.tech | 4m+ subscribers
  • Edgar Oganesyan | www.edgar.tech | 2.4m+ subscribers
  • Dom Esposito | www.dom.tech | 575k+ subscribers
  • Andru Edwards | www.andru.tech | 266k+ subscribers

..and more!

Events

  • Consumer Electronic Show | www.ces.tech | Largest tech trade show
  • Connect Tech | www.connect.tech | Front-end dev conference
  • Jazzcon Tech | www.jazzcon.tech | Web & JavaScript dev conference
  • Swiss Legal Tech | www.swisslegal.tech | Technology and law conference

..and more!

Communities

  • We Shape Tech | www.weshape.tech | Switzerland’s network for women in tech
  • Trillion | www.trillion.tech | India’s leading ecosystem for startups
  • We Are LA Tech | www.wearela.tech  | Los Angeles’ tech startup community
  • Stronger International | www.stronger.tech | Utah’s coding bootcamp for full-stack developers

..and more!

What are the benefits of finding a name on .tech

The biggest benefit of choosing a name on a .tech domain is that you can sport a domain name or URL that is easy to understand and one that builds on your company’s name.

.tech piques the interest of a relevant audience and you will tend to drive potential partners and customers to your website since people will be able to find you easily.  

Here’s why you should consider using .tech as your primary domain extension:

1. “Your domain name is available… on .tech”

There is a good chance that www.yourcompany.com and www.yourcompanyname.net are already taken. This is because the internet is home to over a billion websites and traditional top-level domains such as .com, .net, and .org have been around for decades. Needless to say, thousands of businesses are using one of these traditional domain names to denote their space on the web.

However, the chances of www.yourcompanyname.tech being available are very high. For instance, www.cloudcoder.com is taken, but www.cloudcoder.tech is available. As a new domain name, .tech is available and super relevant for your niche. .tech is short and memorable and neatly describes what you do and what your business is about.

 

 

2. .tech is a good domain for all things “tech”

Finding three or four-letter word names on traditional domains is almost impossible, and if available, they’re obscenely expensive. On the flipside, a meaningful word or phrase on new domain extensions will cost you only a couple of dollars.

Not only that, new domains empower your tech startup to build authority and affluence in your niche. A tech startup using .tech to denote their business on the internet comes across as an innovative and future-focused business.

A fitting example here is Care Team, a technology healthcare startup that uses www.careteam.tech to denote their expertise.

 

3. .tech domain is most meaningful and relevant for tech startups

New domain extensions enable businesses with the option to choose a snappy name that is short and easy to remember. Apart from being relevant and providing a strong sense of context, names on new domain extensions make for meaningful online monikers that are memorable and supremely brandable.

Edgar Oganesyan runs a tech channel on YouTube that has almost 200,000 subscribers and he uses www.edgar.tech to redirect his viewers to his YouTube channel. Not only is his URL easy to remember, but it clearly implies what to expect when you land on the page.

 

4. .tech domain makes your startup web address searchable

It is often believed that new domain extensions have a negative impact on a startup’s SEO ranking on search engines. However, new domains are as good as any other traditional top-level domain when it comes to search engine optimization. Even Google has addressed how they treat new TLDs (top-level domains).

SEO ranking depends on multiple factors, chief among which include regularly publishing high-quality original content and the number of on-page backlinks from reputed websites. Towards this, a domain name rich in keywords can help attract relevant backlinks that can in-turn help a website to rank higher on search engines.

For instance, www.LondonFood.tech can get backlinks on the anchor text ‘London food tech’ from reputed websites. This will give search engines a positive indication about the website’s relevance for those keywords. Therefore, a keyword-rich name on new domain extensions can, in fact, help boost a website’s SEO and scale your business.

5. .tech domain helps in startup branding and positioning

With new domain extensions, you no longer have to choose a long, awkward, and complicated domain name for your cutting-edge tech business. Simply having a great idea or product isn’t enough to rise above the competition. You need a brand message that can cut through the noise and stick in the minds of your target audience.

We’ve already established in the points above that new domain extensions are short, affluential, memorable, and great for search engine rankings; these are the ingredients of a strong brand in the digital era. Since your domain extension clearly gives context about what you do, you can get clever with your name ideas.

You can bolster your brand in the minds of your target audience by simply using your brand name as a prefix to .tech. Viacom uses www.viacom.tech to denote their technology portal as does www.hollywood.tech, a company that connects Hollywood celebrities with tech brands for social media promotions.

.tech domain vs .com domain: Which one is better for your startup

Did you know that “.com” was created for “commercial” websites just as .gov for government websites, .mil for military websites, .edu for education-related websites, and so on. These limited number of domain extensions were created almost 3 decades ago, long before anyone knew how the Internet would shape our lives.

Obviously, if someone told you that they worked in the “commercial” industry, it would tell you nothing about them at all. So, there definitely was a need to create appropriate opportunities for every industry and so new domain extensions were created.

As a result, today you have .tech for technology, .store for eCommerce and retail, .fun for fun and leisure, .club for clubs, and so on.

Does your tech startup want to be identified as a “commercial” entity with a .com or should it reflect your innovative streak and be identified as a “tech” entity? The answer to that question should help you make the decision between .tech domain vs .com domain.

Stories of Tech Startups on .tech Domain

The tech ecosystem is powered by startups, brands, and enthusiasts that are bound by an unabashed passion to build a community of cutting-edge new solutions. To further this endeavor, the .tech domain has empowered numerous tech startups to enjoy a stellar online presence and use a domain extension that perfectly aligns with what they do. As .tech continues to change the internet namespace for the tech community, let’s take a look at the stories of some leading .tech startups and what they are doing.

impact.tech

impact.tech aims to fuel the movement of solving some of the world’s biggest problems through business and to support the Impact entrepreneurs combine purpose with profit. Founded by Ela Madej and Seth Bannon, San Francisco based Impact.tech is a platform for entrepreneurs and startups to showcase their brilliant and innovative solutions, bring it to light and make money in this process.

hollywood.tech

hollywood.tech is a global company that enables some of the most influential Hollywood celebrities to connect with tech brands and disruptive technologies. With an unprecedented media distribution and a powerful celebrity and social media influencer network, hollywood.tech has a direct network to reach over 3 billion people across social media platforms. Founded by media expert and internationally acclaimed entrepreneur, Sheeraz Hasan, hollywood.tech is Headquartered in West Hollywood and has access to over 7000 events a year.

century.tech

century.tech is a community of teachers, students, software developers, neuroscientists and parents, passionate about developing excellence in education. century.tech is committed to creating advanced technology that provides every individual with a top-tier education and helps teachers to work smarter, not harder. Founded by Priya Lakhani, Century provides teachers with detailed insights into their students’ learning, so less time is spent on marking, data entry, and reporting.

nonbinary.tech

nonbinary.tech is a free one-day event that focuses on highlighting the amazing work of people who identify partly or solely outside of the gender binary in the technology industry. It is an inclusive and accessible event that is free for everyone to attend and features talks, panels, and networking. The event is open to people regardless of gender identity. Held at the Goldsmiths University of London, is tech conference that is a one-of-a-kind event that celebrates non-binary people in tech.

werise.tech

werise.tech is all about growing and showcasing women in technology. The two-day event slated to be held on June 21-22, 2018 features women and allies of all genders doing amazing work from all over the world. The Atlanta based professional community provides an avenue for women to pursue and build a flourishing career in technology.

weshape.tech

weshape.tech consists of women in tech combining more than 50 years of profound expertise in creating delightful user experiences. As the Swiss network for women in tech and innovation, weshape.tech organizes a regular meetup for women in tech with the goal of fostering greater diversity in the field. By creating an environment of trust, We Shape aims to empower women to unleash their full potential and transform it into actions and grow their talents to become leaders.

cvillewomen.tech

cvillewomen.tech or Charlottesville Women in Tech (CWIT) is a non-profit for emerging and established professionals that provides human connections and resources for women interested in technology. Their vision is to bridge the gender gap in tech by providing a safe and welcoming environment for women and girls to connect, learn and collaborate in Charlottesville. cvillewomen.tech hosts monthly meetings that include speakers on tech topics and allow for networking with other local women.

shadow.tech

shadow.tech is a super powerful Windows 10 PC, accessible anywhere, from any device connected to the internet. It guarantees the optimal experience, without any lag, any failures and no need to replace expensive computer parts. After raising more than $70 million in funding in 2 years, Blade (Shadow.Tech’s parent company) officially launched Shadow in France in November 2017.

sensei.tech

sensei.tech is an AI-powered real-time video recognition solution for retail providing accurate in-store traffic flow analysis, sales performance, and product recognition. sensei.tech uses artificial intelligence technology to gather, analyze, and match online and offline data about customers and products. The startups nifty business intelligence platform for retail enabled them to raise a funding amount of $500K.

Is .tech a good domain? 12 .tech Domain users share their experience

In the fiercely competitive world of startups, finding a catchy name that will not only stand out from the herd but also stand the test of time, is quite literally like finding a needle in a haystack. The same is applicable to finding a brandable online address. 

While most traditional domains are plagued with name availability issues, other newer domains lack context. This makes finding the perfect online identity can be quite a challenge. 

Fortunately, with a .tech domain, finding a memorable and meaningful online identity is now a breeze for tech businesses and startups like yourself, Universally accepted as an acronym for ‘technology’, .tech clearly communicates the true essence and nature of the business and website. 

This is probably why .tech has swiftly become the de facto domain extension for all things technology. From seasoned businesses to up and coming brands to cutting edge startups to leading tech influencers, .tech is the domain of choice for them all. 

Here’s what some of them have to say.

1. Jeff Joseph, Senior Vice President, Communications and Strategic Relationships, at CES (www.ces.tech), said, “We stand for innovation and the promise of a better world made possible by technology. CES® is well known as the foremost innovation event in the world & we are happy to have selected a domain name on .tech that conveys what we stand for in a succinct way.”

 

2. Asher Kegan, CEO at Shadow (www.shadow.tech), said, “Shadow is fundamentally a high-tech company. The investors at Shadow have a strong technical background and the founding team has worked in some of the most advanced technology companies and industries before. We are proud of our tech roots and .tech reflects this origin.”

 

3. Heather Stratford, CEO at Stronger (www.stronger.tech), said, “We choose the .tech domain for a number of reasons. First, we owned the .com and .net domain for our company name but we wanted to shorten our name and that was not possible with those domain extensions. 

Second, we looked at other domain names like .io (which has been very popular) but we felt that ‘io’ would seem confusing to those who were not from the tech industry. Thirdly, we chose to rebrand to Stronger International because it told the client what we did, but it still didn’t tell them what industry we were in.

Our old name IT Training Solutions had ‘IT’ in the name. We liked Stronger but wanted people to know that we were in technology. The .tech domain name was a great solution. Our name became: Stronger.tech – short, powerful, and conveyed what we do and which industry we belong to. 

We love our domain name. We get lots of questions and compliments for it. It is unique, but so is our company. We would choose the name again if given the choice.”

 

4. “The .tech domain is communicative as it tells our users what our startup is about. It gives a strong first impression of what they will learn about when they land on our website. Technology is what makes us move and technology should be the first thing people think about when they see our URL or logo”, said Carlos Morais, CEO at Nimest (www.nimest.tech). 

 

5. Max Ved, CEO at Eye-AI (www.eye-ai.tech) said, “It was really easy! AI is a core technology in our product, so we decided to add that element as part of our product name. This made our choice for a domain name very obvious – only .tech!”

 

6. “I chose .tech because it communicates quickly and clearly that our company is about technology and it seems pretty cool”, said Linda Ziemba, Founder & CEO at AeroDefense Technologies (www.aerodefense.tech) 

 

7.We wanted a simplified domain that was easy to remember and embodies what we represent. Using a .tech domain was a natural fit not just because of our name but also because it described a future that perfectly matches our company vision: disruption”, said Mario Facusse, Founder and CEO at Xyber (www.xyber.tech).

 

8. Dr. Danica Damljanovic, CEO & Co-founder at Sentient machines (www.sentientmachines.tech), said “For me, .tech is important as it truly represents what we, at Sentient Machines, care about – developing the most cutting-edge technology in the space of Natural Language Processing. This is very different from building a consultancy business or what we traditionally know as a business since the focus is purely on innovation and technology.” 

 

9. “Our .tech domain helped us showcase the tech DNA of our company. It has also been a way for us to create our difference with an unusual domain name. It has been powerful in search engine referencing as well”, said David Baranes, Co-Founder at Armis (www.armis.tech) 

 

10. Glyn Cotton, Founder at Watr (www.watr.tech), said, “Our .tech Domain has helped us show our website visitors that we are dedicated to the technology that sits behind what we do and that our company revolves around technology. And so, it makes a great domain for our company.” 

 

11. According to Damian Py, CEO & Co-Founder at Daan (www.daan.tech) “Daan means Damian plus Antoine (my name and the name of my co-founder). We chose .tech since we are a technology company and we really believe in progress through technology.”

 

12. “It was simple. We needed something that showcased the fact that we indulge in cutting edge technology and .tech was a no-brainer”, said, Hemanth Vellury, CEO & Co-Founder at Virtual Space (www.virtualspace.tech). 

What are the SEO repercussions of using .tech domain 

When it comes to SEO, new domains are as good as any other traditional top-level domain.

In fact, Google has addressed how they treat new top-level domains in terms of their search ranking algorithm.

Simply put, SEO ranking depends on a multitude of factors.

Actively publishing high-quality fresh content, using relevant keywords, including backlinks to reputed websites, and attracting backlinks to your own content are some of the crucial measures to ensure a high SERP.

Towards this, a domain name rich in keywords can help to attract relevant backlinks that can in-turn help a website to rank higher on search engines.

For instance, www.LondonFood.tech can get backlinks on the anchor text ‘London food tech’ from reputed websites.

This will give search engines a positive indication about the website’s relevance for those keywords.

Therefore, a keyword-rich name on new domain extensions can, in fact, help boost a website’s SEO and scale your business.

Looking for a domain name for your tech business? Get it here!

How are startups using their .tech domain

.tech is relevant, meaningful, smart, definitive and memorable.

Startups are using a .tech domain to shatter stereotypes and break clichés to effectively establish a strong online identity.

So much so that XyberTechnologies.com and AeraWindBorne.com switched to Xyber.tech and AeraCars.tech because it made their domain name more brandable. Even mega brands such as CES © switched to CES.tech.

Startups are choosing not to settle for cluttered domain names. They prefer choosing for a domain name that reads www.brandname.tech over www.brandname-tech.com.

Innovation-driven startups such as yourself prefer to opt for a crisp web address and use it to impart a message, like humanizing.tech or breakinto.tech or to include your core competencies or niches, like eyeware.tech or foodstamp.tech.

Your tech startup’s domain name will be the first touchpoint when people come across your brand.

When it comes to the digital era, your tech business name is not just the name of your brand, it is your domain name—the address that you want people to visit to know you better and do business with you.

Which is why you should acquire a name on a .tech domain.

What makes for a great domain on .tech

A great name on .tech is one that is simple, passes the radio test, is easy to type and remember, and is brandable.

Your tech business deserves an identity that is worthy of the efforts you’ve put into establishing the business.

Settling for something less worthy won’t do justice to your ideas and your core competency and will, in turn, hamper your brand building agenda.

For your tech startup to stand out from the competition, you need to opt for a great domain name. One that creates a striking first impression.

Here’s why you need a great name on .tech:

  • A domain name on .tech is short, easy to type, and easy to remember
  • A domain name on .tech is definitive, relevant, and meaningful
  • A domain name on .tech is unique, innovative, and memorable
  • A domain name on .tech is clean, crisp, and uncluttered (free of any lingual or grammatical errors)
  • A domain name on .tech is descriptive of what you sell and the industry you belong to

How to name your tech startup

Domain registration and domain search are two processes that every business undergoes before setting up their website.

However, before you begin searching the name of your dream business, here a few handy tips to find the perfect name for your tech business:     

1.    Avoid crossing the 18-character limit

We are a generation that loves convenience. Short domain names that are easy on the memory and easier to type tend to yield higher traffic. Hitting the sweet spot here would be having a domain name with less than 10 characters.

Your domain name should have a difficulty level of zero. If you have to say it more than once or spell it for someone, then it’s complicated and will affect your web traffic in the long run.

2.    Ditch the hyphens, numbers and acronyms

This is synonymous with the first point. When you’re on the path to deciding on a domain name, keep in mind the Radio Test. Simply put, it is a test to see if someone were to say your domain name on the radio, would it be comprehensible and memorable to the listener. This means your domain name should not only be sort but also simple to understand.

Consider these two names:

  • James-tyler.tech (said as james-hyphen-tyler-dot-tech)
  • Jamestyler.tech (said as james-typler-dot-tech)

Which one of these two do you think would fare well on the radio test? Clearly, the second one.

The same logic applies to numbers and acronyms. The person on the listening end might not be sure if the number in your URL is the number (6) or the word (six). And if someone were to misspell your acronym or miss out on a letter, they’ll go everywhere else but on your website.

3.    Check for trademarks and availability on social media sites

Before you move forward with any domain name, check if there are any trademarks registered to the name and if it is available on social media sites. One of the pre-requisites of building a successful brand is to ensure you have the same name across platforms. This builds familiarity and makes it easier for your users to associate with you and find you in the future.

Checking for trademarks is to ensure you stay away from any legal troubles. Building a startup is no easy feat and to fight legal battles is a colossal waste of time that can be avoided if careful.

4.    Future-proof your startup

Your domain name is a long-term commitment. It is one of the biggest elements that define your business and brand for years. So, when deciding on the domain name, think long-term. For example, if your business helps companies set up their IT infrastructure, you could choose a domain name like ITStructure.tech.

But if you think there is a chance you might want to expand your tech business, you can go with something like ITSupport.tech. You don’t have to pin down your business name to a niche if you feel you might want to expand that niche in the future.

So keep a long-term vision when picking your tech domain name.

The domain name of your tech business will stay with you forever. Something that demands this kind of long-term commitment involves serious analysis and thorough research. The more meaningful your name, the more it will resonate with your target group and put your tech startup on the road to success.

5.    Tell a story with your domain extension

 

.tech gives startup entrepreneurs an opportunity to name their website that creates a brand story, adds meaning and value to the domain name, and most importantly keeps it short. In fact, many startups, tech influencers, and big corporates have already accepted .tech with open arms. Some examples of how you can find a name on .tech are:

  •         [BusinessName].tech  (eg: www.viacom.tech)
  •         [industry/product].tech (eg: www.lightly.tech)
  •         [IndustryNiche].tech (eg: www.mightysocial.tech)
  •         [product+geo].tech (eg: www.dronesmexico.tech)
  •         [message].tech (eg: www.humanizing.tech)
  •         [phrase].tech (eg: www.breakinto.tech)
  •         [name].tech (eg: www.jessica.tech)

How much does a .tech domain name cost?

You can get a .tech domain for as low as 10$ depending on where you register it from.

Premium names will vary in cost depending on how short, meaningful, and unique the word of your choice is.

As mentioned earlier, finding a short three or four-letter name on traditional domains is almost impossible.

And while availability is a serious issue, the cost is another ball game altogether. 

Not only are short names on conventional domains hard to find, but they also cost a small fortune.

On the flipside, a meaningful word or phrase on new domain extensions will cost you only a couple of dollars.

So, what are you waiting for? It’s time to build the future on .tech!

Looking for a domain name for your tech business? Get it here!

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