2020 has thrown a massive curveball at us in the form of a pandemic. The world is cooped up indoors, and quarantines are the new normal. However, in the midst of the coronavirus outbreak, there is something we have in spaces – time!
It’s the perfect opportunity to dive straight into working on your dream project, which has been put on the backburner for a while. If you’ve been on the fence about starting your own tech blog, this period of social distancing can be the silver lining to the dark Covid-19 cloud.
Benefits of starting your own tech blog
1. Extra income
The economy is plummeting, and work has almost come to a standstill across the globe. But the internet is here to rescue us. Starting a blog can give you the monetary boost you need during this slump from the comfort of your home.
2. Creative outlet
Your tech blog can be a great way to get your creative juices flowing. If you are focused enough, you’ll find yourself coming up with terrific ideas.
3. More exposure
Whether you’re an aspiring author, film critic or fashion enthusiast, your blog can give your overall online presence a major facelift. Moreover, it can do wonders to enhance your authority on that subject, niche or industry.
4. Better networking
With a consistent blog that follows the right SEO rules and delivers quality content, you’re sure to receive a good footfall of visitors. You can connect with like-minded people within your industry and use that to bolster your business.
Building Reader Personas Before Launching Your Tech Blog
Irrespective of your writing talents, if you aren’t aware who you’re writing for, your blog isn’t going to succeed. Maybe some of your articles would do well but you can’t expect that with all of them. A reader persona is essential for content creation because it will help you in designing your content to perfectly match the mindset of your audience.
If your audience can’t relate to your content, they aren’t going to waste their time reading it. But when you research and establish an official content persona, you stand a much better chance to attract the right audience. Besides, spending hours on your blog, they would also help you in achieving your pre-established goals.
Benefits Of A Reader Persona
A reader persona can help you determine your blog’s strategy, as well as in making everyday blogging decisions. A few examples are:
- Determining your content strategy: how does my reader make purchases? What topics would be relevant to them?
- Deciding what to write regularly: What part of my company’s journey would my readers be most interested in? What kind of information and knowledge do they want to acquire?
- Knowing where to share the blog: What social media platforms or network is my reader mostly active on?
- Choosing brands, interviewees, influencers, etc. to write about: Does this brand or individual provide value to my reader?
Besides, the biggest benefit of a reader persona is a higher conversion rate. Once you have the persona, you won’t be missing the mark as you’re no longer guessing about your audience. Now, you should be able to see a rise in the ROI from your blog, because you know who exactly are you writing for, and what exactly do you need to write to provide value to them.
How To Create A Reader Persona For Your Tech Blog
Constructing a content persona is a customized process, and below are the steps you need to follow:
Demographics are the easiest of all characteristics of a content persona to research because they simply describe a group of people objectively.
Some of the basic data types of it are:
- Job industry
- Marital status
Alexa is a great tool to start with which can give you a basic level of this demographic information about your audience. Then you can proceed to Google AdWords Display Planner, which gives a more detailed insight into your audience. By searching for keywords there, you can dive deeper and get even more accurate results.
If your website has a good amount of traffic, move to Google Analytics to acquire the most accurate data about your readers. There, you can experiment with different settings and tabs to get a better idea. It will show you what your audience is interested in on other online sites as well. You can also combine the ‘top 10 summaries’ of various categories to form a well-rounded picture of your ideal reader.
#2 Values and Fears
Identifying objective characteristics like demographics are easy. But identifying psychographics, which informs about the values, attitudes, preferences, and fears of the readers is tough. No online tools can help you in identifying these characteristics directly since they are subjective. However, you can observe them taking help from the below-mentioned spaces:
Reddit – Most readers are active on Reddit, and you should find your potential audience there as well. Just search for your startup’s niche in the search bar, and pick the most relevant subreddit from the results. Look for the posts and threads that best match your niche, and spend time reading them. Reading through them will give you a better understanding of what exactly the readers want, what are their pain points, and more. Also, identify threads with minimal responses to understand what the audience is not interested in.
Forums – A forum is a site where people discuss specific topics, industry, or a specific niche. If you aren’t a part of any forum yet, just google ‘(your niche) forum’. Do consider the size and activity of the forums before picking one for your research. Follow the same procedure as with Reddit. The goal is simply to empathize with your audience and have a better understanding of them.
#3 Goals and Challenges
Your reader persona also needs to take into consideration the goals and challenges of your audience. For instance, if your potential audience is struggling with education loans in the early phase of their careers, you need to focus your content around budget-friendly products. Reading blog comments, exploring their social media profiles, and the kind of content they share should give you a better idea about it.
You can also float surveys for your readers to fill up about their goals, challenges, and any other details that you’d like to know about them. Getting direct responses from them could give you a great perception about them, and understand their behavior and preferences.
Now that you have all the information ready, put them together and create an avatar, probably name it. You can even add a picture to give a face to the name. Doing this can help you familiarize yourself with them. Now whenever you write something for your tech blog, focus on one of your personas in mind, and pretend that you’re writing it for that avatar of yours.
Tips To Create Your Tech Blog
Even though technology has become one of the most popular niches for blogging these days, creating a successful tech blog that can attract and engage with the audience is not easy.
What topics to write about, how to write them, how to set the blog apart from all the other tech blogs out there, and how to drive blog audiences of other industries to your tech blog – all need to be taken care of by the blogger.
Here are a few actionable tips that you can use for your tech blog:
#1 Pick Your Niche
You might feel that tech writing is a niche in itself, so why do you even need to pick a niche? But the thing with tech blogs is that the niche is too vast. If you start writing anything and everything related to technology, you’ll never be able to get the desired results for your tech blog.
For instance, a smartphone is a niche in technology, and you can further decide whether you want to write about mobile technology as a whole or write only about iOS phones. A few examples of how to narrow down your tech niche are:
- Tech > Smartphones > iOS
- Tech > PC > Mac
- Tech > Videography > Lenses
- Tech > Audio > Monitors
- Tech > Gadgets > IOT devices
If you’re writing about technology in general, you need to stay updated about the whole universe of technology. Keeping track of every little update or release, which usually happens almost daily, is really difficult. The smaller your scope, the more updated you can be, and the better quality you can provide.
You need to make sure of two things before picking a tech niche. Firstly, it shouldn’t be saturated; meaning it shouldn’t have so many pre-existing blogs, that there is hardly any scope for your blog.
Secondly, you should genuinely be interested in writing about that niche as a tech blogger.
Tech blogging, like any other blogging, is a creative field, and to get the best results, you should be able to provide the best quality from your end. And that won’t come if you aren’t interested in it.
#2 Domain Name
Whatever your audience reads on your blog, they are going to associate it with your domain name. Your domain name is the first thing they see or type, and it represents your website, your blog, and everything about your startup. Some of the qualities of a good domain name are:
- It should be brandable
- It should be easy to pronounce
- It should be easy to remember
- It should be short and simple
- It should be in sync with your niche and theme
If you aren’t able to come up with the perfect domain name for your tech blog, here’s a list of ideas to help you find the right one.
Starting a tech blog? Get a domain name on .tech!
#3 Keyword Research
Like every other blog, even tech writing is highly dependent on keywords for traffic. One of the best ways to get traffic for your blog is to rank high in Google search results whenever users are searching for related topics online. And how do you do that? Through SEO – with the right keywords.
Picking the right keywords is a tricky thing. If you feel that popular keywords will get you traffic, you couldn’t be any more wrong. As a tech blogger, your skill should be to identify keywords that are popular but only up to a certain limit, that face lesser competition, and reflect your brand and blog piece the best.
If you use highly popular keywords, your blog would never make it the top results because of the high level of competition. On the contrary, if you use unpopular keywords, your blog wouldn’t get the traffic because people wouldn’t really be looking for something like that online. The trick is to find keywords that are popular but less competitive.
One way to achieve that is to use long-tail keywords. Long-tail keywords usually give better results, because they are more specific in nature, reflect exactly what is being talked about, and face lesser competition.
Apart from using long-tail keywords in your content pieces, you can also use them as a title for your blog pieces sometimes. That could give you even better results since titles play a very important role in SEO. Take help from the Google Keyword Planner tool to find the right keywords for your blog.
#4 Social Media
Your blog wouldn’t be a blog if there is no audience to read it. SEO is one way to get an audience for your blog, but it’s definitely not enough. A good tech blogger knows how to drive traffic to the blog through all the possible sources – like social media.
Social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, aren’t for just social networking or entertainment anymore. Since they have become such an integral part of the lives of people, work and leisure both are influenced by them.
As a tech blog, you need to have your Facebook page, Twitter handle, Instagram and LinkedIn accounts, and so on, and build your following on the respective platforms.
You should not just be keeping your blog in mind but also your social media. If you cross-promote your blogs on your social media, you can drive huge traffic from there to your blog.
Linking is simply the procedure of adding hyperlinks within your blog to other pages. There are basically two types of linking:
- External Linking – When you add hyperlinks that redirect your audience to another domain than yours, it’s called external linking. Now it could be to a site like Yahoo, it could be to a page that provides stats you’ve mentioned in your blog, or it could also be to your competitor blogs.
- Internal Linking – When you add hyperlinks within your blog pieces that redirect your audience to another page or blog piece in your website/domain itself, it’s called internal linking.
For instance, while talking about video marketing in a particular article, we will simply link it to a detailed blog piece on video marketing that we had published earlier. Doing this will also drive traffic from one blog piece to another, boosting your blog performance and engagement.
There are two benefits of linking.
Firstly, it provides a better experience to your audience as with the help of other sources or content pieces, they can absorb your content better.
Secondly, linking helps search engines like Google, better understand and interpret your blog, and as a result, your blog posts rank higher in the SERPs driving more traffic.
The key is to follow a few basic rules that enhance your blog and give you better results than what you would have otherwise got with the exact same content.
Define your niche, pick an appropriate domain name, research your keywords well and make the best use of them, sync your blog with social media to drive more traffic, and add links to your tech blog.
75+ Tools and Resources to Help You Start Your Tech Blog
If you’re worried about getting started on creating your blog, we’ve got you covered with this one-stop blog post for beginners. It includes an exhaustive list of 75 resources that provide tools, tips, hacks and guides that you can browse through and use to get your blog up and running.
Learning Resources: Check out these websites to learn how to get started with your tech blog
Blogpress compiles everything you need to create your blog. It gives you all the tools and training for surviving and thriving online.
2. Blogging Wizard
This website provides great advice for content creators along with steps to start a blog, promote it, and profit from it.
3. The Blog Starter
If you’re a beginner and are looking for an easy guide to get started on your first-ever tech blog, The Blog Starter has a step-by-step video, pictures and free personal assistance.
4. Amy Lynn Andrews
She teaches you how to blog simply, minimally and successfully. Her website doesn’t have ads or sponsored posts and she tries things before recommending them to you.
Since 2004, ProBlogger has been the home for those who want to create and grow their blogs, and then go professional to make money blogging.
6. On Blast Blog
Start a blog or website in minutes with On Blast Blog. It gives a quick and easy handbook for beginners along with helpful blogging tips.
7. Ryan Robinson
Ryan Robinson’s website has all the information you need to learn how to blog and build a profitable side business (while keeping your day job) through free in-depth guides, courses and podcasts.
This website shares in-depth guides and free resources for new bloggers. It also includes WordPress tutorials, video tutorials, and useful blog articles to help you with your blogging.
9. Blog Tyrant
Learn how to start a tech blog and “work from the couch” with this edgy website. It offers a free blogging toolkit in addition to writing tips, email marketing hacks, SEO strategies and more.
10. Fulltime Nomad
Fulltime Nomad serves as a go-to resource for starting a location-independent online business to help you make money while traveling. Along with a free blogging course, it gives freelancers tips on landing jobs.
As the name suggests, WebsiteSetup teaches you how to make a website and get it running. It contains different tutorials on how to build a website using WordPress, Joomla, Drupal & HTML.
12. Start Blogging Online
Start Blogging Online is a simple beginners guide to blogging. It also lists down several WordPress and website tips that can come handy.
13. Leaving Work Behind
The aim of this novel blog is to help as many people as they can to realize their own dreams of quitting their jobs and building their own online businesses.
Everything you need to know to start blogging – this site will show you how to fire up your own blog. It includes tips, tools, and reviews to help you gain visitors, monetize, and create great content.
Fizzle encourages you to start and grow the online business of your dreams with its roadmap, courses, coaching and community insights.
WPBeginner claims to be the largest WordPress resource site for WordPress Beginners with easy to understand WordPress tutorials for mastering the basics and beyond.
17. Blogging Explorer
Visit this website to learn how to start a blog now the easy and right way in 15 minutes. The author gives beginners a complete blogging guide and ways to monetise their tech blog.
18. Yaro Starak
Yaro Starak’s blog coaches entrepreneurs who follow an online business model. He provides free training, including blogs, podcasts, and step-by-step guides to help them succeed with their online business.
19. She Means Blogging
Get started on your blog today with some helpful advice on creating a blog and earning from it. SheMeansBlogging lets you enrol for free and gives you access to bite-sized lessons.
20. Blogging Cage
Use Blogging Cage to discover world-class tips to grow your tech blog, drive quality traffic, and monetize it with the right strategies.
21. Simply Hatch
Simply Hatch assists tiny businesses to scale up through blogging. The author teaches freelancers and work-from-home professionals all that there is to know about making and maintaining a blog.
22. Build Your Own Blog
Building your own tech blog doesn’t have to be complicated or expensive.
Follow the simple steps that Build Your Own Blog suggests to create a functional, quality blog that meets your goals.
23. Make A Website Hub
Make A Website Hub explains the process of creating a website in 3 easy steps. It also offers plenty of really useful resources to help you build traffic in 2020.
24. Create and Go
Check this website out if you want to build a blogging business. Along with getting your basics cleared, you can also browse through their design inspirations and WordPress guides.
25. Twins Mommy
Twins Mommy is a unique website that provides all the necessary information to help moms start a blog and turn it into a business while staying home with their little ones.
26. Gathering Dreams
This website will inspire you to escape the humdrum of your desk job and chase your dreams. The author proves tips to manage your money, explore the world and eat healthy food.
27. Marco Saric
Marco Saric helps startups reach more people using content, search and social media marketing. Along with guiding you on how to start your own, he also reviews popular content management systems and website hosting provides.
28. Blog Marketing Academy
Blog Marketing Academy teaches how to launch and grow a scalable online business. Additionally, it has tools, tutorials and techniques you can refer to, to make the most of your blog.
CodeinWP represents all-things-WordPress. From web design to freelancing, it covers all your questions about starting a blog and maintaining it.
30. The Blogging Buddha
Ideal for beginners, this website handholds you through the process of making a blog and monetising it. It also runs a free blogging course that covers a range of topics.
Tools: Use these tools to create your own blog
WordPress is one of the most popular and powerful website builders. Create a free website or build a tech blog with ease using numerous free, customizable, mobile-ready designs and themes.
Wix gives you the freedom to create, design, manage and develop your web presence exactly the way you want. Explore its countless templates to give your blog a professional look and feel.
Blogger empowers you to publish your blog as per your sensibilities. You can choose from its pool or templates or design your website from scratch. It also has an in-build analytics tool that gives you audience insights.
You can use Webnode to design your blog for free in a few minutes. You can use it to create a personal or professional website, and even an online store.
39. Blossom Themes
This website offers ample easy-to-use feminine WordPress themes and templates. You can create a beautiful blog without writing a single line of code.
40. Georgia Lou
Georgia Lou Studios designs WordPress themes and Blogger.com templates, especially for bloggers. Backed by quality coding and great support, their designs will help you take your blog to the next level with amazing features like advanced SEO and customization options.
Themeisle develops premium WordPress themes, templates & plugins. These themes are especially created to set up and launch a website fast, with attention to design and proper functionality.
Site123 is one of the most convenient website building tools available. Make use of its intuitive website editor, mobile-responsive designs and SEO tools for free.
ThemeTrust offers WordPress templates that have a minimalistic design, ensuring your site looks fresh and modern for years to come.
44. Kaydee Web
Kaydee Web provides website design and SEO services. Develop your bespoke website or take up her WordPress course to build your own website.
Grow: Monitor your growth and learn new hacks to scale up
45. Neil Patel
Neil Patel is renowned for simplifying the world of SEO and teaching you how to outrank your competitors through best practices in online marketing.
46. Jeff Bullas
Jeff Bullas is a one-stop-shop for business and personal brands that need help with SEO and digital marketing for their blogs and social media platforms like Twitter, Facebook, LinkedIn, and YouTube.
47. Matthew Woodward
If you want to learn internet marketing over the shoulder of an established expert, this blog is for you. You will learn intelligent ways to increase your search traffic and make money from your tech blog.
Ahrefs is an excellent tool to audit your website, explore competitors, research keywords & backlinks. Alongside, you can also make use of their link building guides, tutorials and academy video courses.
Reliablesoft.net has been providing SEO Training and Digital Marketing Services since 2002. You can rely on their proven track record of helping companies increase their traffic and improve their online presence.
50. Collective Edge
This influencer marketing agency specialise in blogger outreach campaigns and collaborations, making it the perfect matchmaker for brands, influencers and agencies.
Weidert is a Wisconsin-based B2B inbound marketing agency that helps clients in complex industries generate and close leads online.
52. Hello Social Co.
Hello Social Co. harnesses the power of social media to boost your tech blog or business’ growth by connecting more with your local community.
ShoutMeLoud is an award-winning blog that helps you live your dream life with blogging. It covers information about WordPress, SEO, affiliate marketing and more.
54. Raelyn Tan
Raelyn Tan assists online businesses to reach more customers and impact more lives. Through her website, you will learn smart visibility strategies that will get your online business more traffic, subscribers, and profits.
Mention is a unique platform that enables brands and agencies to monitor the web, listen to their audience and manage social media. This all-in-one tool also lets you publish outstanding posts and respond to your customers.
56. Monster Insights
MonsterInsights is one of the best Google Analytics plugins for WordPress. It offers universal website tracking, real-time statistics, page-level analytics and much more.
57. Adam Enfroy
Adam Enfroy is dedicated towards helping his readers make a shift from blogging to owning a business by scaling their blog like a startup.
58. Smart Blogger
Smart Blogger tells you how to get more readers, become an authority in your niche, and maximise the potential of your tech blog.
59. Blogging Your Passion
This website teaches you how to become a better blogger through its different online courses, podcasts and mentoring program.
60. Melyssa Griffin
Melyssa Griffin helps bloggers and creative entrepreneurs stand out online and grow their income through webinars, e-courses and podcasts.
A clean and to-the-point blog, Obstacle.co gives the most relevant blogging advice to its readers, in addition to its blogging bootcamp and course.
62. Rob Powell Biz Blog
Join mini-courses on starting a blog, improving your ranking on Google and learning email marketing.
63. Guest Post Tracker
You can grow your organic traffic by writing guest posts for like-minded websites. Guest Post Tracker, as the name suggests, keeps an updated list of blogs that accept guest posts and what they charge for it.
Tips: Get the best blogging tips, tricks and practical help from here
64. Master Blogging
Master Blogging is your go-to resource for interesting blogging tips, tricks, techniques, and strategies to make massive profits. You can purchase their content rulebook if you want some good pointers for writing.
65. Quick Sprout
You’ll find some amazing information on Quick Sprout that teaches you how to start a blog or eCommerce website, coupled with blogging tips and digital marketing guides.
66. Do You Even Blog
Behind this quirky name, is a very nifty website that features interviews with the world’s best bloggers, and gives out a massive amount of blogging tips, traffic guides, and monetization case studies.
67. Copy Hackers
Copywriting is using your words to get the yes. Copyhackers shows you how to get your content right with free tutorials and copywriting tips.
68. Goins, Writer
In his blog, Jeff Goins gives you his tips on writing and creativity. You can read through his blog posts or listen to his podcasts to kickstart your writing journey.
69. Tips and Tricks HQ
The name of this blog gives it away – Tips and Tricks HQ publish useful articles for web developers, WordPress admins and webmasters. If you want to make improvements to your WordPress site, subscribing to their content is a good idea.
70. Bloggers Passion
Bloggers Passion has a plethora of articles on blogging, SEO, making money online, web hosting and WordPress plugins. You can also purchase their ebook on keyword research that caters to every niche.
71. Make A Living Writing
Whether you’re a new writer or an experienced one, this blog will provide you practical help on different aspects of professional writing, such as productivity, pay, networking and more.
72. Blog Simple Framework
Blogging to make money might not be easy, but it sure can be simple. Blog Simple Framework has a free guide that gives you a sense of what you need to do in your blogging journey to make it a success.
73. Digital Writing 101
This is an all-encompassing blog on digital writing. It covers a vast range of topics from digital storytelling to tech tips.
74. Living For A Naptime
Living For A Naptime is a niche blog for mothers who are looking for blogging advice while managing their time and family. You’ll find useful actionable blogging, social media & WordPress tips here.
75. The Write Life
The Write Life supports writers with information and ways to create, connect and earn. A particularly beneficial blog for freelancers and writers, this blog highlights different nuances of writing and publishing.
76. Breaking The One Percent
This website provides pointers on blog monetisation and content marketing, along with giving tips to new bloggers. You can also avail its free blogging course.
77. My Work From Home Money
Check this blog out if you want to learn how to start a home-based business and work from home for financial freedom.
78. Blogging Brute
Take your tech blog to the next level with blogging tips from this website. From planners and courses to full one-on-one consulting, you’ll find the help you need here.
79. Successful Blogging
Get great blogging tips for beginners and pros on Successful Blogging. You can also grab their 5-step guide to making your first $1k and scale up from there.
You definitely want to check out our VERY detailed guide on developing a content strategy for your tech startup (and the same applies to a stand-alone blog too).
Content Ideas for Your Tech Blog
Having months’ worth of blog post ideas ready is every blogger’s wildest dream. Instead, what most of them are stuck with is the block about what to write about for the next post. You must have surely been in a situation where you sit in front of your laptop, all set to write a new blog. But, 45 minutes later you find yourself staring at the empty Google doc, with still no ideas about what to write.
The problem is not only about new topics, but also better topics. You might come up with a lot of topics to write about, but are they all worth posting? If your blogs aren’t interesting enough they won’t attract any kind of audience, and might even lose out on your existing readers. You need to get blogging ideas and develop an effective content strategy so that your tech blog generates a lot of traffic.
Let’s have a look at 13 tech blogging ideas which can help you get great traffic through to blogs:
#1 Personal Stories
One of the best tech blog ideas is to share your personal stories with your audience. You might be under the impression that your audience would like to read only about your products or industry.
However, the truth is that most readers engage with a brand only if they connect with it personally. Not only will sharing your personal stories get more traffic for your tech blog, but also build a connection between the audience and your brand.
Writing your story is simple – the more honest you are, the better your tech blog, and the more you try to make it up, the more artificial it gets. Write about your experiences; an example of your life could inspire someone much more than any theory from experts, authorities, or surveys.
Ask yourself – would you implement something if a politician or priest told you to do so, or if you saw how it impacted someone else’s life for better? Remember, each one of us is unique, and so are our stories and life experiences.
Talk about your life, your changes, your achievements, your failures, or even small incidents, as nothing works better than a human connection.
#2 Product Reviews
Writing product reviews is not only one of the best tech blogging ideas but also a way to generate money through blogging. Since products are abundant, and so are the brands that sell them, it usually gets difficult for a regular customer to decide which one to buy.
A very small percentage of customers is aware of the specifications of a product. The rest is simply reliant on some professional advice about how they should make their buying choice. That’s where you come in.
Whatever industry you belong to, or your brand’s niche is, just pick up products in the market and start reviewing them. To start with you could review your brand’s products, but that might seem biased.
Along with that, if you cover popular products from your industry, it might work in your favor. You can also monetize your tech blog by linking to the product pages through affiliate likes e.g. Amazon Affiliates.
Make sure not to post about something that your audience wouldn’t relate to. For instance, if your brand is about professional audio equipment, but you post a review about camera gear, it wouldn’t work well.
You can use the below pointers to write great product reviews:
- An attractive picture of the product
- Its benefits
- Its flaws
- Your overall opinion about it
- A compelling story about your experience with the product (optional but effective)
- Full disclosure (about your returns) and proper linking
Interviews are an excellent way to diversify your tech blog content and increase its authority. It’s one of the easiest ways to get your work out there and attract a huge audience that probably didn’t know about you.
Most interviewees are experts or renowned individuals in their industry and have their own set of fans. When you interview someone and post it on your blog, they are also going to share your post on their website or social media, attracting a lot of people to your blog.
Interviews are considered to be highly effective tech blog ideas, but before picking on whom to interview, make sure you follow the below steps:
- The interviewee’s work much fall into your niche and the interview must relate with your tech blog’s theme
- They must be renowned and influential in your industry so that your readers are interested in reading about them, and even they have followers who would get attracted to your blog
- They must be approachable so that it doesn’t get difficult for you to crack the interview
#4 How To Guides
You would be surprised to know how much people google about how to use a particular product, how to perform a specific task at home, and so on. Instruction manuals never attract users. Maybe at a time before the internet, they did, but not anymore.
Google is the answer to everything now. And if you can answer people’s questions, voila, you have quality content that will also get you traffic. With the right keywords and SEO techniques, your blog could even rank high in search results when people ask Google about it. WikiHow became so popular and big, just based on how-to guides.
For instance, if your startup is about cosmetics, your audience would love to read how-to guides related to make up. Or if you are a health-based startup, you can write how-to guides on making healthy smoothies or snacks.
Even a phone tech startup can write about how to backup the data, format a phone and then restore it. How-to guides are an easy way to get blogging ideas that are highly effective with the audience.
#5 What’s trending
Similarly, you need to make sure that your blog is always keeping your readers informed about the current trends. Writing about what’s trending is one of the easiest tech blog ideas because you don’t need to brainstorm about what to write. Just identify what’s trending, gather facts about it, write a quality article about it and post.
#6 FAQ Posts
The purpose of this type of post is to answer the common questions or queries that your readers might have about topics related to your tech expertise. If you are in a good position to answer these FAQs, it can instantly build credibility and interest among your readers.
Bear in mind that some questions are too detailed in nature and require more than just a small paragraph for an answer. For such questions, you can consider writing a whole blog as an answer.
#7 Scan Competitor Blogs
Competition is often strategically helpful, even when it comes to getting blog ideas. Be a regular reader of other blogs from your industry. Don’t just read, but try to study them, and understand what are the things that they are doing better than you.
Go through their blog topics and try to find out the kind of topics that you haven’t covered yet. While doing that, it’s easy to fall into the trap of plagiarizing or copying their content, so don’t end up doing that as it’s a big NO.
Make sure that you just get some blog ideas from there and not their actual content. Tech blogging is all about originality, and if your content is not original, it’s not really going to do great by you.
You can also read through their comment section, and get a few blogging ideas from there. Since their audience could also be your potential audience, fulfilling the requirements of their readers could help build your audience as well.
If their readers want to read something that they haven’t written about yet, you can attract great traffic by writing about such topics before them.
#8 Write About Common Mistakes to Avoid
Do you know what works better than telling people “what to do”? It’s telling them “what not to do”.
The reason is that people might be satisfied with their approach sometimes and be less interested in learning new ways or tips. But they would always want to identify if one of their approaches is causing them harm.
#9 Case Studies
Case studies are an excellent way to show the value of your tech expertise without coming across as a braggart. They are even more powerful than testimonials because they show your success in the real world. If you can get blog ideas by simply promoting your expertise or the work that you have done, it’s like killing two birds with one stone.
#10 Get Inspired from Podcasts
Podcasts are comparatively new and highly effective in the content marketing business. A lot of brands use it for their marketing purposes, and you should take advantage of that too. Listen to the popular podcasts from your industry and pick up blog ideas from there.
Usually, a reading audience is different from a listening audience. And you can do great to your tech blogging by simply writing about a topic that another brand is talking about.
#11 Featured Guest Posts
Well, not all your blogs need to be written by you or your team only. Inviting a guest blogger to write for your blog could break the monotony sometimes. Reach out to prominent bloggers in your industry and invite them to write a post for your blog.
If you have a good amount of audience, they would love to do it for free. Otherwise, you can also consider paying them for their service or gifting them one of your products.
Either way, it’s going to be worth it because popular bloggers have a good amount of following, which is going to be driven to your blog along with their post.
The best tech blogging ideas are not always the ones that your audience likes to read about. Sometimes you need them to interact with your blogs as well. Quizzes are a great way to do that.
They can increase the engagement of your blog, and also reveal important information about your readers, which you can use to adapt your product to your ideal customer.
#13 Contests and Giveaways
Think of contests and giveaways as cheap as much as you want, they are one of the highest traffic-generating tech blog ideas. Host a contest, with a quality giveaway involved.
Ask your readers to fulfill certain tasks or answer your questions, and share the post with their friends, and you will see the growth in traffic considerably. The price is simply the giveaway, which is much lesser than your return.
Once you understand your audience well, you can get blogging ideas from them too. You simply need to identify their questions and answer them with your blogs. If your blog talks about something they want to read, it would definitely generate traffic. There are a lot of startup blog ideas that one can follow, but if you are yet to master the art, the above-mentioned ideas are going to just work fine. Good luck!
Starting a tech blog? Get a domain name on .TECH!