Did you know that top YouTube influencers bring in millions of dollars a year? By producing content like tutorials, reviews, and video game commentary, they have changed the marketing game BIG time.
But, as the market gets more saturated in these areas, it becomes more and more important to carefully chose what you want to pursue regarding your YouTube channel.
What can you do to set yourself apart among billions of other YouTubers?
How can you grab a viewer’s attention and get them to come back over and over again?
We’ve compiled the best tips for starting a YouTube channel so that you can start (or re-start) on the right foot and climb the charts to be the next big YouTube star.
What Makes Someone a YouTube Influencer
Earning the title of “influencer” boils down to a few key points.
1. Create Quality, Reliable Content
People will only watch your complete video if it keeps their attention, or if they are getting something from it. Most top-performing channels provide reviews or tutorials for their viewers.
2. Work on Getting Subscribers
The first milestone is reaching nano influencer status, which means you have one-to-five thousand subscribers. These accounts are usually more approachable, depending on the content provided, and are seeing a lot of success.
3. Follow Trends
In the tech field, specifically, your content can seem out of date quickly if you aren’t staying up to date with what people want. Find popular channels and subscribe to platforms and news outlets that can let you know anytime there is a change.
4. Market Carefully
People don’t generally go to YouTube to buy something, so make any product recommendations or sales pitches part of the content organically. If they feel like they’re in on a secret or some fantastic deal that you support, they will trust the product more confidently.
5. Stay in Your Lane.
It can be tempting to grab and opportunity to produce quick content for a little money, but the most successful influencers stick to their niche and become an expert in that field. The more you stray, the less trustworthy you will appear to viewers.
8 Top Tips for Starting a YouTube Channel
The perfect time to start a YouTube channel is now! People love getting quick, clear answers to the things weighing on their minds. They want to know what to buy and why. They want to know the best way to use something, and they want to know NOW.
When you’re getting started in the tech market, it’s essential to educate yourself on the topic you will be creating, every time you put a video together.
What sort of questions do you think people may have on this subject?
Watch some videos or read some articles that may already exist on the topic. Are there are any comments from viewers? Chances are, those questions will provide fantastic content ideas for your channel.
Here are five pro-tips for starting a YouTube Channel you should keep in mind as you put your plan in place.
1. You Won’t Instantly Have a Ton of Views.
Chances are, your first few videos will only be seen by the people with direct access to your channel. Don’t let this discourage you! Continue creating new content, so people who stop by will have a better idea of who you are and what your channel stands for.
What helps build the views and subscriber base is to engage with your audience to understand their preference for what type of videos would they like in the future.
A well-crafted and detailed approach will enable you to cater to the needs of your subscribers all the while sticking to your niche.
Your main aim should be to put up content that addresses their issues and requests.
This technique will ensure that your audience keeps returning for your innovative, interactive and content-rich videos.
2. Find a Cadence That Works for Other Channels in Your Niche and Try it Out.
If there is a top influencer in your target niche, subscribe to their channel, and take note of how regularly they post new content. Consider commenting on their videos to see how quickly they respond.
The best way to make a connection with your viewers is to include them in the creation and videos that call out commenters who provided the idea is a great way to make that connection memorable.
The overall approach for starting your tech YouTube channel is very similar to graduating from a university. You need to pick your major. Period.
Yes, possessing knowledge about a variety of subjects is always a great idea but picking a niche for your channel and sticking to it is even better.
Doing this will give you command over the subject matter, making you an expert in your own right.
It will also give you an opportunity to create and grow a subscriber base that is dedicated to your YouTube channel wholly on the basis of your niche.
Even top YouTubers like Marques Brownlee follow the same strategy, mostly engaging in review videos for gadgets.
3. Keep the Content Interesting, but Don’t Stray From Your Target Niche.
As we previously mentioned, it’s crucial to stay in your lane when you’re producing content. But, if there is a trend or topic that pertains to your niche but may be slightly different, don’t be afraid to try it out to see how it performs.
Trends come and go quickly, so choose ones that are relevant to your topic, so you don’t run the risk of looking outdated or unfocused.
In the words of Marc Benioff, founder of Salesforce, “The only constant in the technology industry is the change”.
Hence it is always a good idea to be on your toes and gather information on all the latest trends and the newest products in and around your niche.
Try and capitalize on the opportunity by being one of the first YouTube channels to upload a video on the latest trends or newly launched gadgets or latest product reviews.
Staying ahead of the game will ensure a wider audience. Being pro-active might also earn your tech YouTube channel paid partnerships with brands for review of their just-launched products.
4. Market Your Channel!
It’s easier than ever to market using social media platforms to promote yourself, but it is vital to keep your marketing aligned with your channel. Create new social media accounts under your channels name, search top performing keywords in your niche, and make sure the thumbnails for your videos catch a viewer’s eye.
Let your creativity loose to make your account stand-out from thousands of other tech channels.
To give your tech YouTube channel that extra push, its wise to optimize your videos for SEO.
It is very important to include the targeted keywords in the video description. The right keywords will ensure that you rank well in the searches.
As an added step, optimize your videos with tags which help increase your visibility in cases of loose end searches with common words.
Use catchy titles that are peppered with relevant keywords.
5. Produce Clear, Edited Video Content.
When you’re just getting started, it’s ok to use a smartphone and free editing software to create your videos. Key things to keep in mind are:
- Lighting: Make sure you have bright lighting, so the viewer can see you.
- Background: Pick a space that you can film with minimal background distractions. A plant, abstract art, or a tidy bookshelf make great backdrops that won’t be distracting. Avoid clutter or personal photos at all costs.
- Music: If you choose to add music to your videos, make sure you pick royalty-free music. If you don’t, there is a chance YouTube will decline your upload or make you tag the artist, which takes away from the focus of your content.
If you’re on the lookout to buy a new smartphone, chances are that you’ll watch review and unbox videos on at least one tech YouTube channel.
And two hours later, you’ll be watching a documentary on how Graham Bell invented the first telephone.
YouTube surely is addictive.
Search for a domain name (redirect) for your YouTube channel!
6. Be consistent
Regularly uploading high-quality content on your tech YouTube channel is a proven way to increase user engagement.
Regular content keeps your channel active and increases your web presence.
Another trick up your sleeve that will enhance your YouTube presence is to make a series of videos for the same product.
For instance, you could start with unboxing a new gadget and upload another video of comparing the same product with other similarly priced products.
This strategy provides you with enough content to keep your audience occupied for weeks.
7. Be Unique
Even though the tech industry is ever-evolving, the content starts to get dull with every tech YouTube channel talking about almost the same products within that short span of time.
You can, however, work this situation to your advantage by putting in innovative videos for even the most mundane of topics.
Brainstorm and work on a unique perspective for every video thus rendering each video a unique soul.
For example, think about Jenna Marbles. Her videos generally cover commonplace topics, like what girls do in the car, dogs or relationships.
She creates her niche by making even these humdrum topics entertaining and funny, giving her every right to amass over 2 billion views.
8: Quality Over Quantity
Yes, you should be consistent with uploading videos on your tech YouTube channel, but not at the cost of quality.
You need to ensure that the content is rich in quality. Pay close attention to the audio and video quality as well.
Your viewers will never stick around to watch a whole video with say, unflattering lighting conditions or maybe a scratchy noise in the background.
Develop a Content Strategy
When it comes to starting a YouTube channel, it can be challenging to know how to plan your content strategy. In the tech industry, you need to keep your focus on trending products and the latest updates in the industry.
- Try to be as consistent as possible with how you present your information. Try out a few different presentation methods when you’re getting started to see if you get better feedback from your viewers. Do they like lists with clear, trackable information? Do they want you to tell them an interesting or humorous story that entertainingly presents the information?
- Connect with other tech YouTubers and even companies in the industry to learn lingo, tricks, and information you can pass along to your viewers.
- Find ways to keep your viewers engaged by offering them actionable steps they can take to prove that they’ve watched your video. Do you have a website, blog, or newsletter to which they can subscribe or a unique discount code they can use to purchase something you mentioned? Make all the steps crystal clear.
- Make your channel optimized for search by viewers. Create a title using keywords that pertain to your content but help drive volume to your channel. All the thumbnails for your videos should be engaging to represent your content, and you should tag your video correctly to drive traffic to your channel.
- Create content that is inclusive instead of exclusive by avoiding tricky acronyms or vague terminology. While it’s essential to create content geared to your target audience, you want to make sure the searchers and learners out there can relate to your content as well, especially in a potentially vague arena like tech.
How to Handle Negative Comments on your Youtube Channel
One of the most challenging things about putting yourself out into the world wide web is the certainty that there will be negative feedback.
If the comments are constructive, consider taking the time to thank the commenter for pointing something out to you. Even if they are rude, you can diffuse the situation and possibly turn their opinion around by reacting and adjusting with a positive attitude.
If they are focused on your content, see if there is any truth to what they are saying. Are the comments accusing you of regurgitating existing data or copying another influencer? If your content is genuinely similar, you have an excellent opportunity to revisit your vision to define your niche more clearly.
Unfortunately, if someone takes a jab at your looks, voice, or personality, it can be difficult not to let it affect you. Try to keep in mind the fact that some people seek out new YouTubers to knock them down or rag on them for attention. It most likely has nothing to do with you.
Be proud of yourself and your accomplishments and embrace everything that makes you unique.
It isn’t easy putting yourself in the spotlight, but if you are passionate about something and you put forth the effort to create content, people will most likely be more positive than negative.
Getting started is the hardest part, but these tips for starting a YouTube channel should help.
Figure out what your niche will be in the tech world and do lots of research.
Find a few YouTube channels that may have similar content and study their presentation, engagement with viewers, cadence for posting, and relevancy with current topics. What do you LOVE about their channel? What do you HATE about it?
Create your channel name, your look, and your vibe. Tech channels are known for being sleek, modern, and clean, but that doesn’t mean yours has to be! Once you nail your look, start creating content, and post it to YouTube.
Keep in mind that it will take some time to create followers, but the more you market yourself and the more specialized you are in the field, the more likely it is that you will become a destination channel for those seeing information in your area.
Looking for a domain name for your tech channel? Get it here!
30+ Tech YouTube Channel Name Ideas on .TECH
80+ Tools to Help You Grow Your Tech YouTube Channel
Looking for a domain name for your tech channel? Get it here!
To take your Youtube game to the next level, we are including here an exclusive interview with Jason, who runs a tech YouTube Channel called ByteMyBits, to talk us through the best ways to improve YouTube search rankings for your videos.
Jason also shared some interesting tips for people looking to start a new tech YouTube channel.
Who inspired you to start a YouTube Channel? Tell us the story.
After watching Paul from Newegg (now PaulsHardware) long enough, I began admiring the idea of working with the latest tech and being able to make videos about it.
So I decided to try it myself and here we are today.
What is the best way to improve search rankings on YouTube?
Keywords, keywords, keywords. Hint your primary focus in the title, explain it in the description, and make sure to add the right keywords for everything.
Also, give your audience something to discuss in the comments. Good or bad, it helps your overall engagement.
Looking for a domain name for your tech brand? Get it here!
Can you share 3 top-tips for beginner content creators on YouTube?
For beginners, I’d advise the following:
- Don’t expect to make money or get lots of views right away. It’s a marathon, not a sprint.
- Always look for ways to be creative and improve on your previous videos. Keeping it interesting and evolving will keep you interested and growing.
- Expect and embrace negative feedback. If you’re not getting it, you’re not relevant enough. Use it to grow, not to hold you back.
How to develop an effective YouTube content strategy?
To better manage my content, I maintain monthly goals for specific types of videos. The rest I am completely random with.
I learned quickly that too many goals or responsibilities turn it into a job and not a hobby.
The idea is to simplify the process whilst keeping your vision for the channel intact.