Did you know that marketing experts consider their domain name as one of the most valuable branding assets? Yes, your domain name is much more than a mere web address. Which is why choosing a domain name for your tech startup is a crucial decision and one that requires research and careful thought.
Your cutting-edge tech startup deserves a web address that is snazzy, innovative, and one that piques the interest of anyone who comes across it. Why? Well, because your domain name is the first touchpoint for your stakeholders to get an understanding of what to expect when they land on your website.
Other best practices suggest picking a domain name that is rich in keywords, brandable, memorable, and easy to spell. Now you may be wondering, ‘Gee, that’s a lot of boxes to tick!’. And you’re right.
So, to help you find the perfect domain name for your tech startup, we’ve put together a few tips and categorized it based on what you should and shouldn’t do.
What You Should Do To Pick A Domain Name For Your Tech Startup
1. Pick a short and easy to remember the name
Your tech startup’s website will be open for anyone from across the globe to access. This means you should pick a name that is easy to remember and easy to spell across various geographies without any difficulty. Hunt for names that are free of any lingual or grammatical errors.
As a domain extension crafted for tech startups and globally understood as a domain dedicated to all things technology, names on .tech are short, smart, and supremely brandable.
“I’ll WhatsApp the details to you”, “Oh, why don’t you just Google it”, “I’ve uploaded it on Instagram”, “Checkout my Snapchat story “, “Let’s look for an Airbnb”, “Shazam that track!”, “You should put a tweet about it on twitter”, “We’ll uber it to the party”, “Let’s look for Pinterest ideas”.
2. Use the name of your product or brand
If you’ve already thought of a well-crafted name for your tech startup, we advise sticking to it and using it as your domain name. Branding best practices suggest using the same moniker across all online channels as it helps with continuity and efficient brand building across platforms.
There was a time when hunting for the perfect domain name was an arduous and challenging task. But that’s not the case anymore. With hundreds of new domain extensions up for grabs, domain availability is no longer a dilemma for startups and new businesses looking to establish a striking and memorable online presence.
If the name of your choice isn’t available on a traditional domain, consider searching on new domain extensions.
For instance, if www.redrocket.com isn’t available, opt for www.redrocket.tech. It’s better to switch to a new domain extension rather than compromising on your brand name just to be on a traditional domain.
3. Keep SEO in mind
Although search engines treat all domain extensions without any bias, there is a hidden advantage of picking a smart moniker on a relevant domain extension. A domain such as www.londonfood.tech is clean and crisp, and this means it will attract backlinks on the anchor text ‘London Food Tech’ or ‘Food Tech’ or ‘London Food’.
This will give search engines a positive indication about the keywords and the authenticity of the website which will in-turn help to rank higher. The keywords ‘London Food Tech’ when searched for on search engines, will result in www.londonfood.tech to rank higher than other websites.
Since keywords and backlinks are the backbones of SEO, it’s essential to pick a domain name that can supplement help in organic marketing.
What You Shouldn’t Do To Pick A Domain Name For Your Tech Startup
1. Don’t pick an awkward or long word
Searching for the perfect domain name can be a tad bit difficult since most names are already taken. However, don’t give up hope and settle for a long word that is awkward to spell or hard to pronounce.
Because not only will this severely derail your branding endeavors, it will also disable your tech startup from winning at voice search or passing the radio test.
Not to mention, long names bring in a sense of inconsistency and lack credibility. As opposed to short and memorable names, long names won’t do well to win customer trust and brand loyalty.
2. Avoid including unwanted characters
In the section above we mentioned why you should pick a simple name that is not only brandable but also one that is future proof. And a lot of that had to do with picking a name that is devoid of any unnecessary characters or numbers that will clutter your brand name.
Simply put, the domain name for your tech startup must be clean and free of any confusion. A domain name that is easy to type and easy to understand will pass the radio test, ace the SEO criteria, and subsequently win at voice search.
The best way to pick a clean domain name for your tech startup is to avoid doing the following:
- Avoid including numbers with words (www.100smartphones.tech)
- Avoid using hyphens (www.smart-phone-app.tech)
- Avoid using abbreviations (www.smartphone4sale.tech)
- Avoid using unusual spellings (www.smaartphonezz.tech)
3. Steer clear of names that sound like some other brand’s name
When searching for a name for your tech startup, be sure to avoid picking a name that sounds like some other brand’s name. The last thing you want is for your startup name to get mixed up with another business.
It might be tempting to pick a name that sounds like another successful brand’s name, especially from the tech business, but this strategy always backfires big time.
This is because of the massive legal implications this tactic brings with it. Not just that, imitating a brand name is branding fiasco and a marketing disaster. It’s best to pick an original name and then trademark it for your brand’s safety.
How To Use A .tech Domain To Name Your Tech Startup?
When it comes to strategizing how to use a .tech domain extension to name your tech startup, here are some handy tips:
- [BusinessName].tech (eg: www.viacom.tech)
- [industry/product].tech (eg: www.lightly.tech)
- [IndustryNiche].tech (eg: www.mightysocial.tech)
- [product+geo].tech (eg: www.dronesmexico.tech)
- [message].tech (eg: www.humanizing.tech)
- [phrase].tech (eg: www.breakinto.tech)
- [name].tech (eg: www.jessica.tech)
If you follow these tips to pick a domain name for your tech startup, you will defintiely win big at acquiring a slick online identity. So, what are you waiting for? Get started!