Tech entrepreneurs are often blank in the face of marketing as they are faced with an ever-growing list of responsibilities. Which is probably why investing in social media tools, that help to automate and ease social media marketing, make for efficient marketing solutions for tech startup founders.
When it comes to social media tools, there are numerous platforms for tech startups to choose from.
Social media tools cater to a host of functions such as content curation, scheduling, publishing, analytics, and more that help to enhance your marketing campaign’s effectiveness.
But which tools should you choose?
Well, to help you automate your social media marketing activities and build a strong online presence, we’ve put together a list of 5 social media tools that your tech startup needs to succeed in 2019.
Pricing: Plans start at $79/month
BuzzSumo is one of those social media tools that allows you to search for relevant and trending influencers. This tool also lets you hunt for the most shared content.
BuzzSumo also serves as a great tool to analyze which content platforms are best for specific topics.
With BuzzSumo, you can get a better insight and understanding of the impact your social media strategies and which content pieces and formats are doing well.
This will help you to develop smarter content and social media strategies by seeing which posts drive the most engagement.
BuzzSumo breaks the results down based on Facebook, Twitter, Pinterest, and Reddit shares.
BuzzSumo’s analytical abilities will enable you to study which articles are performing well across the web without having to constantly monitor multiple social channels.
2. Google Trends
Google Trends is a free tool from Google which the tech giant has created to help businesses search for trending topics online.
Top brands and seasoned businesses use Google Trends to monitor and stay abreast of notable things that are happening in the world.
Many professionals and individuals use Google Trends to discover new information and share it with their network of people.
As a tech business, you can also use Google Trends to gauge which keywords are trending and how their current volume compares to previous periods of time.
You can then use this information to make an informed decision to tweak your content marketing and social media strategy.
Pricing: Free (paid plans start at $15/month)
Buffer is a nifty social media marketing platform specifically designed to make it easy for your tech business to go about social media marketing.
Buffer can be used to schedule posts, analyze performance, and manage all your social media accounts from one central place.
For example, Buffer allows you to set up a schedule for all your posts. Once you’ve added your content to your Buffer queue, it will publish that content at the specific times you’ve assigned.
Buffer also offers a robust analytics dashboard that provides insightful information.
You can study which of your posts are doing well, which are most popular, which aren’t doing well, and so on.
Pricing: Free (Canva for Work starts at $12.95/month)
Every business should invest in Canva as it’s a fantastic tool. Not only is it easy to use with its drag-and-drop interface, but Canva has a massive library of over two million graphic elements.
This makes Canva a brilliant avenue to create engaging visual content such as infographics, banners, Instagram posts, and so on.
When it comes to social media tools, Canva should be a part of every tech business’s kitty.
Canva is the most efficient way to create beautiful and high-quality images without the need for having a designer on board. After all, great visuals make for a great social media strategy.
From the ready-made templates, icons, and illustrations to custom images,
Canva is a tool that you can rely on for making great-looking social media images quickly. Not just that, you’ll look professional without having to put in too much effort.
Even the image inserted in this article is made on Canva!
5. Native Analytics
Your list of social media tools is incomplete without mentioning native analytics for each social platform. And yes, it is completely free.
Let’s quickly run through the holy trinity of social media – Facebook, Instagram, and Twitter.
Simply click on the Insights tab on your Facebook Page to unravel a plethora of useful information.
Facebook analytics provides all the information you ever wanted to know about your posts’ engagement, number of likes and followers, how your posts are doing, and, so on.
Furthermore, Facebook’s Pages to Watch lets you compare the performance of your Page and posts with that of other similar Pages on Facebook.
Instagram Insights lets you study the activity around your posts.
Everything from how frequently users interact with your posts to how your posts are performing over time to insights on the location of your target audience to information about their age range, gender, and times when they are online, etc. is available.
Twitter’s analytics can reveal a ton of valuable data too.
From learning about who your target audience is to how well you’re engaging with people to which posts and what types of content are performing well, Twitter analytics has all the information you need in order to succeed at social media marketing.
There are several other social media tools such as SEMrush, Ubersuggest, Google Analytics, Ahrefs, Zapier, Quuu, Sendable, etc. that you can use to streamline your social media marketing efforts and catapult your tech startup to success.
The five tools mentioned above will surely help to make social media marketing a breeze for your marketing team and you.