Today, not indulging in social media marketing for your tech business is the same as using a Symbian powered Nokia Communicator device at a business meeting and wondering why the guy with the iPhone X gets all the attention. It’s called keeping up with times and making the most of technology.
So, whether you’re a newly founded tech startup or a fluent technology business, your annual business marketing plan must include a clear plan of action when it comes social media marketing.
Did you know, that on a global scale, around 3.03 billion people are on social media? Scratch that, there are 369 million monthly active Twitter users as of 2018 and over 79% of people online use Facebook!
And despite these amazing statistics, there are many who believe that social media is simply a fad that will soon erode. However, this isn’t true. Social media is here to stay, and social media marketing can do wonders for businesses.
Why Social Media Marketing?
If the statistics didn’t convince you, then here are 7 compelling reasons why your tech business should focus on social media marketing:
1. Increased Brand Recognition
With millions of people using social media platforms such as Twitter, Facebook, LinkedIn, and Instagram, social media marketing plays a big role in increasing your tech brand’s visibility. Your social media handles work as effective communicative channels to share your brand’s voice and content to a highly targeted and specific audience.
This makes it easier for new customers to find you and engage with your brand. For example, frequent Twitter users can come across your company for the first time only after stumbling upon it in their newsfeed.
Setting up a startup and starting your own business is no easy feat. However, once you’ve taken off, how do you reach your destination without any turbulence? You need the perfect go to market strategy to ensure that your tech startup becomes a force to be reckoned with.
2. Higher Conversion Rates
Every social media post is an opportunity for your customers to engage with your tech business and convert. Social media marketing helps to humanize brands and businesses and is a place where brands can act as people do.
This is important since people like doing business with other people; not with companies. This also means your tech business can interact with customers and prospects effortlessly.
Furthermore, studies have shown that social media marketing has a 100% higher lead-to-close rate than outbound marketing.
3. Augments Social Proof
Ever walked by a restaurant that always has a long waiting queue of people? It often makes you wonder how good the food must be and that you should also try it out right? That’s exactly how social proof works.
Displaying a high number of social media followers and engagements on your website or ads tends to improve trust and credibility in your business, thereby representing social proof. Building a strong and loyal social media following can improve conversion rates and build site traffic.
4. Better Customer Service
Social media marketing means you can offer quick customer response times. If your customers or prospects have queries and feedbacks or if there’s a problem with your product or service, you can get back to your customers and resolve the query right away. Prompt and efficient customer service goes a long way in building brand loyalty and boosts word of mouth marketing.
5. Increase Inbound Traffic
Without social media, your inbound traffic is limited to people who stumble upon it whilst searching for keywords related to your business or to people who already know your brand. Every social media post you share or blog you share can draw people back to your site.
Smart content marketing will help you attract more people to land on your website and this will help you generate more inbound traffic, and more traffic means more leads and more conversions.
A great product alone will most likely not succeed without the right marketing. However, no amount of business marketing will make a crap product gain a mass audience. The right balance of both is the sweet spot where the magic happens. Marketing a Tech Start-up can be challenging and a costly affair.
6. Improved Customer Insights
Social media marketing means you are regularly in touch with your customers. And channels such as Twitter and Instagram give a deep insight into what people are doing and saying about your product. Social listening also enables to understand your audience’s behaviors and answer questions such as:
- What products are they buying and why?
- What hobbies do they have?
- What kinds of posts do they love to share?
- What websites do they visit?
7. Build Online Authority
It is common for people to take to social media and use relevant hashtags to compliment or brag about a product or service. When people post about your product or brand, new audience members will want to follow you for updates This is also a smart hack to grow your online brand authority.
Since more people will be talking about you, the more valuable and authoritative your brand will seem to new users. What will really work well is if you can get major influencers to interact with or mention your product. on their social media handle. This will really catapult your online authority and help make you visible.
So, there you have it, 7 compelling reasons to start your journey on the path of social media marketing. If done right, your tech business can benefit immensely from the potential that social media marketing offers.