tech blog

8 Features Your Tech Blog Needs To Have In 2020

One of the most effective ways to win at startup marketing is to create a dedicated tech blog for your website. From ranking for long-tail keywords to boosting organic marketing, starting a tech blog has benefits galore.

Thanks to the massive expansion of internet infrastructure and the availability of website creation tools, there is now a website on practically every topic imaginable. Still, some topics have a wider appeal than others, and technology is one of them.

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If you’ve noticed this trend yourself, you’ve probably started dabbling with the idea of starting a tech blog of your own. This is simple enough to do with existing blog creation platforms, but if you want to make your tech blog really stand out, you need to optimize it in a specific way.

You can accomplish this by ensuring your tech blog has certain features. These features will make your tech blog more enjoyable to use, which is crucial for maintaining a healthy online readership.

To learn more about what these features are, and how you should go about implementing them, you should check out our concise write-up on the topic in the remainder of this post.

8 Features Your Tech Blog Needs To Have In 2020

8 Features Your Tech Blog Needs To Have In 2020

1. Blog Post Archive

As a tech blogger, your main product will be tech-related content. Most blogs publish content in sequential order, with the most recent posts displayed at the top.

This makes it easy for visitors to discover your most recent content, but the downside is that older content will eventually get buried. In order to make all of your content easily accessible, your blog should provide an archive of all published posts.

By doing this, you will give readers the power to discover content that interests them without having to scroll through your main feed until they find something they like.

2. Search Function

Another way to derive value from your content marketing efforts is by providing a search function on your blog. Blogs without a search function force their visitors to use a search engine to find what they need, which is detrimental to your website’s user experience.

In contrast, a built-in search function will make it easier for readers to find what they want on the spot. A simple search form is sufficient for most blogs, but you can also take things a step further and provide advanced search parameters to make your blog really convenient to browse.

3. Comments Section

The main advantage blogs have over conventional media such as print or television is the fact that the readers get the chance to interact with other readers as well as the content creator.

These interactions are a valuable way of generating engagement. The more time people spend on your blog engaging with other users, the better the odds of them returning for future content updates.

Reading comment sections is also a great way to find inspiration for future content ideas and topics. You’ll be surprised how often you’ll find useful information in an offhand comment by a random user.

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4. Spam Protection

Not all comments are beneficial to your blog. In fact, the majority of all comments online are filled with spam, suspicious links, trolling attempts, and other forms of negative content.

In order to prevent your comment section from devolving into a proverbial dumpster fire, you will need to take some precautions. You can start by implementing an anti-spam system.

This feature is available on all major content management systems such as WordPress or Drupal. All you have to do in order to enable it is to activate the appropriate add-ons or plugins.

5. Social Media Integration

In order to expand the reach of your blog content, you need to give your readers the option to share it in a convenient fashion – copy-pasting links simply won’t cut it in 2020.

The easiest way to enable sharing is through social media integration. By adding a share button at the end of every post, you will encourage users to post your content on Facebook, Twitter, WhatsApp, Reddit, and other popular social networks.

Having others share your content will also improve your blog authority online without the need to promote yourself explicitly.

6. Email Contact Form

Another way to foster interaction on your tech blog is by giving visitors the ability to communicate with you directly. This is especially important if you’re publishing content containing guides, know-hows, and other forms of practical advice.

Some readers might encounter difficulties with what you described, while others might be willing to offer helpful comments for making your blog even better.

The simplest way to provide this feature is by adding an email contact form to your main blog interface. The form should be responsive, easily accessible, and contain only fields for essential information.

7. RSS Feed

RSS is a syndication system that has enables readers to keep up with content releases on their favorite blogs without the need to visit them regularly to check for new posts.

Most browsers have built-in RSS support, and there are apps such as Google Reader or Feedly that offer the same functionality.

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Providing an RSS feed on your blog is a good way to ensure your content always reaches your audience. You can add an RSS through your CMS via a plugin or module, depending on the service you use.

8. Chatbot Interface

If you’re running a tech blog as a freelancer or a small business, there will be a limit to how much you can realistically interact with your readers. And if tech blogging is your sole means of income, hiring additional people to manage your blog is likely not an option.

Fortunately, there is a way to get visitors to stick around without having to interact with every single one in person, and it involves chatbots. Chatbots can keep visitors engaged in several ways.

They can help them discover content with helpful suggestions, answer blog related questions, sign them up for your newsletter, and more.

Bonus: New Domain Name

Much like the content you post, your tech blog should sport a unique and creative online identity. While this is not exactly a feature, it is a critical branding component that will spell success or failure for your tech blog.

A long, clunky, and hard to remember domain name will not only make your tech blog come across as amateurish, but it will also get people to question your credibility. Fortunately, you can now pick meaningful and memorable domain names on new domain extensions like .tech.

For your tech blog, you should pick a name that is easy to remember, easy to spell, and easy to build a formidable brand with. For instance, JasonTalks.tech is a great domain as compared to jasontech-blog.com.

The Future Of Tech Blogging

Tech blogging is currently one of the most effective forms of content marketing. The secret to making a successful tech blog is about providing visitors with all the necessary website features for comfortable reading.

We have outlined what these features are. These features will surely help to make your tech blog a success.

Author Bio

tech blog
Michael Deane

Michael has been working in marketing for almost a decade. You can read more of Michael’s work at Qeedle, or catch up with him on Twitter.

Starting a tech blog? Build it on a. tech domain!

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