An Indian Entrepreneur’s Tech Startup Story

India boasts of some of the most promising startups in the global technology circuit. With continual support from the Indian government and several startup support programs such as the Startup League, these startups are able to scale at a lightning-fast pace.

Towards this, we speak with Khushru Doctor, founder of Taasha.TECH, to understand some of the challenges faced by Indian startups and why having a strong social media strategy is supremely important. Read on!

Khushru Doctor, founder at Taasha TechnologiesKhushru Doctor, founder at Taasha Technologies.

What inspired you to start Taasha? Tell us the story.

I am an entrepreneur by heart. I had previously started an IT services company, and this is my third attempt at entrepreneurship. I always wanted to do something on my own and with age fast catching up, I decided to give myself another chance at entrepreneurship with Taasha.

What inspired you to start Taasha? Tell us the story.

I am an entrepreneur by heart. I had previously started an IT services company, and this is my third attempt at entrepreneurship. I always wanted to do something on my own and with age fast catching up, I decided to give myself another chance at entrepreneurship with Taasha.

Tell us about the software development services that you offer.

We offer end-to-end software and app development services, primarily using Open Source Tools. We also offer process consulting services, wherein we work with the company to analyze their current processes and help make the change and hand hold them during the entire process. We are already working with some large names in the field of IT and helping them develop quality Enterprise class IT Solutions.

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How important is social media in promoting startups and helping them acquire customers to build a stellar brand?

Social Media is the most important tool in promoting startups and acquiring new customers to build a stellar brand. It is very important to have cohesive and systematic social media strategies to spread the word around quickly. You will need to be regular and persistent in your efforts of building a Social Media Marketing strategy.

Despite continual support from the government, what are some of the challenges faced by startups in India?

The world of startups is still fragmented. Though the government has made genuine efforts to support startups, the sheer numbers of startups that have germinated make the results of those efforts far-fetched. Also, the governments’ focus remains on product-based startups and not services-based Startups. The 3 Major challenges faced by Startups include:

  1. Availability of Funds
  2. Building Trust
  3. Attracting Talent

Tell us about your future plans for Taasha.

We plan to foray into niche areas like Machine Learning, Artificial Intelligence, Data Science and make these technologies available to common technology consumers. We want these technologies to be used by all. We also want to remove the hype associated with most new technologies. We want to be able to deliver quality IT solutions with full honesty and transparency.

Why did you choose a .TECH domain name? How is it helping you develop a unique online brand?

Our company name has the word ‘Technologies’, so a “.TECH” name perfectly reflects who we are – a technology company. Also a .TECH domain name was different and smart (both qualities reflected us). It also easily catches attention. So, it was an easy and obvious choice to select a .TECH domain.

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