Brands are cleverly using keyword rich domains such as .STORE .WEBSITE .ONLINE .TECH and .PRESS to communicate key messages that resonate well with customers and communities
Top-level domains like .COM and .ORG may be easier to remember, but brands are boldly embracing new TLDs such as .STORE. But what is the advantage of the new TLDs and how are people supposed to remember them?
30th January 2018
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